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Friday, May 27, 2005

CA-Gov: Product Placement in Campaign Ads?

Posted by Tim Tagaris

You have simply got to be kidding me. What a clown Arnold Schwarzenegger is.

The TV ad, released in May, features Schwarzenegger talking to people in a lunchroom, and places Pepsi and Arrowhead Water in prominent spots next to the governor for one-third of the ad.

Donors connected to Pepsi Co. and Arrowhead Water's parent company, Nestle, gave the governor a total of $279,800 in campaign contributions. Also recognizable on-screen are Ruffles, Sun Chips, Cheetos and a SoBe Beverage, all brands owned by Pepsi.

And polling results released earlier today over at Polling Report (subscription only) tell the story (MoE +/- 2%).

"Overall, do you approve or disapprove of the way that Arnold Schwarzenegger is handling his job as governor of California?"

Approve: 40%
Disapprove: 49%
Don't Know: 11%

"Do you think things in California are generally going in the right direction or the wrong direction?"

Right Direction: 35%
Wrong Direction: 57%
Don't Know: 8%

Phil Angelides,
not sponsored by Pepsi, your next Governor of California.

Posted at 12:46 AM in 2006 Elections - State, California, Scandals | Technorati