I'd like you to imagine, for a moment, that you are the NRCC's junior press secretary. You've just been tasked with the impossible: Spin tonight's disastrous election loss in the deep red, R+10 first congressional district in Mississippi. Well, it would be impossible for normal people, but we're talking about Republicans. No spin is too absurd! Anything will do! Those saps in the "emm-ess-emm" will dutifully transcribe whatever you write, anyhow. (Remember how they bought your line about how LA-06 was a bad portent for... Democrats? Delicious!) The key thing is, whatever explanation you decide on, it absolutely, positively, cannot be the fault of any Republican anywhere.
With that in mind, start writing!
UPDATE: The verdict is in: Tom Cole should have hired all the commenters on this thread! His staff has clearly forgotten how to write a Republican press release.