[Note: This year, we will be voting in municipal elections in cities throughout Clark County. Las Vegas will be voting for Mayor (Oscar Goodman is termed out) and three city council seats. Henderson and North Las Vegas will also be voting for three city council seats each. And all cities will also be voting for local judges. Clark County Elections only occur in even numbered years.
Carolyn Goodman is the wife of outgoing Las Vegas Mayor Oscar Goodman, the founder of the prestigious private Meadows School, and a registered Nonpartisan. Victor Chaltiel is the Republican being backed by casino magnate Sheldon Adelson. Larry Brown and Chris Giunchigliani are both Democrats and incumbent Clark County Commissioners.]
So what did you get out of those? That Larry Brown and Chris Giunchigliani are serious about getting Las Vegas out of the economic doldrums and into a brighter future? That Brown and/or Chris G care about regular Las Vegans? That they're "just like us"?
Now take a look at this.
What do you see here? "V for Victory"? "V for Vendetta"? Apparently, Victor Chaltiel for Las Vegas. So I guess that's what Sheldon Adelson's billions buy you these days?
What did you get out of this? That we love Oscar? That Oscar has to "say goodbye"? Who's "good enough" to follow up his great act? It seems like Carolyn Goodman is taking a different approach in her ads, engaging with some playful nostalgia instead of the typical promises to do this or that.
Sadly, many voters' first impressions of the candidates will likely come from these TV ads. Do they convey the messages these candidates want to send? Or might voters eventually hear a different tune from what everyone else is saying away from commercial time?
I can definitely see different strategies at play with these various ads. Larry Brown and Chris G want to be taken seriously as practical problem solvers, and that's why they play up the general policy outlines and mix them up with "feel good" promises. Victor Chaltiel is trying to play the "businessman outsider" card a la Arnold Schwarzenegger v.2003, and it seems he's just trying to take advantage of whatever "tea party" fervor Sharron Angle left over with a vague "elect him, not a 'politician'" message.
And Carolyn Goodman? Well, what else can I say about that ad? It's original! ;-)