On Monday, we profiled the potential Senate candidacy of Alabama Agriculture and Industry Commissioner Ron Sparks against Jeff Sessions in 2008. As you know, we feel that Sparks may be the one guy who can make the Alabama Senate race an interesting, and perhaps even competitive, race next year. The response so far has been very encouraging--both from the netroots and from state and national Democratic leaders.
The Swing State Project doesn't want to let up. I've asked Trent over at the Alabama Democratic Party to see if he could dig up any old Ron Sparks campaign commercials, and he kindly obliged with these two TV spots from his 2006 re-election campaign:
As you can tell, Ron Sparks has built up a record of results for the people of Alabama, something that will be an asset to him should he take on Sessions. There was one comment in the DailyKos discussion of a potential Sparks bid that caught my eye, from countrycat:
Another aspect of his grassroots support that many people aren't familiar with is this little newspaper that goes out from the Alabama Ag Department every month.
It's called the "Alabama Farmers & Consumers Bulletin." You can get free subscriptions if you live in a rural area (which we do)- and it's a hoot. People can place free ads for mules, farm equipment, swap heirloom seeds, etc.
The front page of each paper contains a personal letter from Sparks about what the department has been doing to help farmers and consumers. They're great and focus on food safety, new markets, the dangers of uncontrolled growth, etc.
This is just the kind of "under the radar" stuff that helps a candidate build a statewide organization. People know his name, know him, and like him.
The bulletin, which can be viewed online here, reaches 50,000 readers a month.
In a lot of states, Democrats running in statewide races have to overcome severe deficits in rural areas. While Sparks would still have his work cut out for him in a Senate campaign, he already has built up a relationship with the rural and agrarian constituencies in Alabama through his populist approach. That name recognition and positive association gives Sparks a leg up over virtually any other potential Democratic challenger to Sessions.
Will Sparks take the plunge and throw his hat in the ring against Sessions? I can't give you an answer there, but I can tell you that Monday's netroots buzz was warmly received by the Alabama Democratic Party, the DSCC, and even Sparks himself. Stay tuned.