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CO-04, NY-13, OR-05: DCCC Reserves $4M in Ad Time

by: James L.

Fri Jun 27, 2008 at 1:37 AM EDT


The Associated Press has a story on a recent self-administered post-mortem by House Republicans following the back-breaking special election losses of seats in Illinois, Louisiana, and Mississippi. The verdict? GOP candidates lost because they could not overcome the "negative perception of the national party."

Gee, you don't say?

But the report also included an interesting nugget on some early DCCC expenditure plans for this fall. The DCCC has booked some advertising time in advance for three key races:

The DCCC has reserved $2.1 million for advertising for a seat in New York City in which Republican Rep. Vito Fossella intends to retire. Fossella, who is married with children, recently acknowledged fathering a child out of wedlock.

Democrats also said they will spend $1.2 million in the Portland, Ore., area, hoping to hold the seat of Democratic Rep. Darlene Hooley, who is retiring.

The third target is the seat held by Republican Rep. Marilyn Musgrave in Colorado, where Democrats said they had reserved nearly $700,000 in advertising time.

Tom Cole has criticized the DCCC in the past for reserving time this far in advance, saying that such moves tip the committee's hand. But I like the aggressive buy planned in New York's 13th. If Staten Island Republicans are having a hard time recruiting a candidate now, how much harder is it going to be when prospective candidates (of which Guy Molinari assures us there are still a couple in existence) see that $2.1 million ad buy coming down the pipe?

I'm not as convinced that Kurt Schrader needs that much help, as Mike Erickson is seriously damaged goods at this point, but I'm sure the DCCC can scale back their ad time at their discretion.

James L. :: CO-04, NY-13, OR-05: DCCC Reserves $4M in Ad Time
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OR-5
On the other hand, Erickson can throw a lost of $ at the race if he wishes.  His ads were EVERYWHERE in 2006, even though the Portland portion of the district is relatively small (It's largely centered on Salem) and obviously more expensive to run ads in.

especially with today's ruling against the "millionaire amendment"
but I don't think any money can save him now, especially if it's true that "Tawnya" might be featured in an ad by a left-leaning 527.

Actually, it'll be a pleasure to watch him piss away even more of his personal fortune on a lost cause, so long as the Dems don't throw more money than necessary at it. They should focus their efforts elsewhere, as there are some seriously low fruit hanging out in cheap, rural districts.


[ Parent ]
I don't recall
there being any TV stations in Salem; they just watch Portland TV. This map makes it look like the Portland TV market covers the whole 5th except maybe Corvallis.

[ Parent ]
Of course
smart media buyers are focusing on cable these days, which does allow much greater geographical and demographic targeting, based on what market segments watch what show and buy what crap. Buying on broadcast TV to spam an entire region seems kind of quaint and archaic these days, kind of like hiring a biplane to pull your banner over town.

[ Parent ]
Cable is what I meant
For example, he was running targeted ads during College FB games on ESPN last time and I know from my limited experience that those are VERY expensive spots.  

[ Parent ]
Well..
OR-05 makes sense... Scare Erikson away from self funding a bunch.  CO-04 makes sense because attacking early is the way to go.  I am surprised that they are spending 2.1 million in NY-13 so early, before we even have a GOP opponent?  Why not let McMahon take some of that.  Supposedly he has raised 400K already.  

Perhaps I should have been more clear
They're reserving the time early, but the ads will run much later (September I'm guessing, but I don't know for sure).

[ Parent ]
I skimmed it. You made the point...
So are they committed to paying 2.1mil in advertising?  Or can they back out?  Because if McMahon is going to win easily (very possible outcome if nobody runs against him) why would they want to spend 2.1 million here?  

[ Parent ]
I'm not 100% sure
But I strongly suspect that the DCCC can back out of these buys if they want to. They're reserving the time now because they can secure a lower price than they'd be able to get in, say, September or October.

But I also think that the NY-13 buy serves as a deterrent to GOP candidates considering the race. Think the NRCC is gonna pony up $2+ million for this race? Fat freaking chance.


[ Parent ]
Okay. One more question
When does the death to the millionaire's amendment take effect?

[ Parent ]
It's in effect now.
It's unconstitutional, so there's no way they can continue to enforce it.

[ Parent ]
Mike Skelly better take advantage of it.


[ Parent ]
seems like they can back out of it
via Real Clear Politics

"Putting money into three seats so early gives the DCCC the opportunity to buy ads at cheaper political rates come the Fall. It does not, however, mean that Democrats have to spend their money in any of the seats. Democrats may find the New York and Oregon seats in their pockets by the time September or October roll around, and if the party decides the money is better spent elsewhere, they will do so."


[ Parent ]
$400k
I have doubts about that number.  If true he would be the most prolific fund raiser seeing how he raised all that in basically three to four weeks.  That is close to (or maybe better than) Bob Lord and Mike Skelly fundraising paces.  I think it is similar scare tactics, Republicans be forewarned if you are thinking about running.  That said I am sure he will have an impressive filing.  

[ Parent ]
He had the DCCC, etc helping him.
If they want to raise 400K for someone, they can.  That's what Red to Blue is about.  

[ Parent ]
Red to Blue
I understand what Red to Blue does the number still seems high for such a short time period.  Consider $400k was the average total per campaign for the whole campaign cycle in '06 for Red to Blue candidates.  DCCC

"In 2006, the Red to Blue program raised nearly $22.6 million for 56 campaigns with an average of $404,000 per campaign."


[ Parent ]
Right, the average.
Chances are some candidates got a lot out of it, and others got little.  Not to mention R2B is on a major upswing.  The "average" will be higher in 2008.  

[ Parent ]
Wasting our money
If the DCCC is seriously planning to spend $2.1 million on broadcast TV in the New York market to reach little ole Staten Island and a teeny corner of Brooklyn, they are gonna waste our money.

It's easy to buy cable TV to cover Staten Island and Staten Island only: Yankees games and the Mets, too; New York 1 News and CNN and MSNBC and even Faux; TBS and TNT and Discovery and the History Channel and Lifetime and the SciFi Channel and BET and Spanish-language channels and now even MTV.

Why pay for over-the-air TV signals reaching millions of households in Connecticut and New Jersey and Long Island and Westchester and all of New York City?

Why? Because the people running the DCCC and most Democratic campaigns don't think about TV and cable TV as being bought differently, they just turn on the set and watch TV. Maybe they think cable means HBO, like it did back in, oh, 1980 or so.  


I'm sort of hoping this is just a head-fake
Republicans don't even have a candidate, and our candidate is raising money at a very fast clip.  Why does the DCCC need to burn 2.1 million here?  


John McCain: Healthcare for kids?  Not for a Bush-McCain America.

[ Parent ]
The advantage of over the air...
...in a market such as NYC is it gives you options.  You could for instance run ads attacking Peter King in NY-3 instead.

It's also a good intimidation move as the Republicans struggle to find a candidate.

Actually I have a question.  If they did buy a spot on Time-Warner Cable on Staten Island would Time-Warner let them transfer that buy to another Time-Warner system in another market or are their different systems to autonymous to accomodate such a request?

NY-13, Democrat. Blog @ http://infinitefunction.wordpr...


[ Parent ]
Transfer?
I wish we had a strong candidate against Peter King in NY-03, but do we have one at all? Anyway, I'm sure you could move your money from one T-W Cable system to another, BUT you could not get the discount for advance purchase. Like you can cancel your flight from JFK to LAX and get a credit with the airline you can use to buy a ticket to ATL instead, but you probably are gonna lose the three-week advance purchase price.

[ Parent ]
You're right about NY-03...
..we were supposed to be targetting it and I can't say I even know who we are running.  Despite King being busy sticking his foot in his mouth (defending Vito, the IRA). We did push him and he did panick into buying tv ads last cycle.

If (and that's a mighty big if) we felt the NY-13 race was a shoo-in an over the air ad buy does give you the option of using that time on another race.  And thanks to our gains in Long Island in recent years the only seat left after NY-13 in the NYC media market is NY-03.

NY-13, Democrat. Blog @ http://infinitefunction.wordpr...


[ Parent ]
400K doesn't seem like that much
in four weeks.  lord and skelly are longshots with no electoral experience.  mcmahon is a popular new york councilmember and is the favorite.  he should be able to raise a lot.

and if this is just intimidation (and not actual spending), i'm all for it!

CO-4 isinteresting as it is also the targent of environmental spending.  musgrave could be in trouble.


If true
this is very stupid.

2.1 million? Seriously?

The Republicans don't even have a candidate. Same for Schrader. Erickson's got a seriously divided Republican party and I find it hard to believe that Schrader will lose.

Let's hope that's just to scare candidates (in NY) and donors and strategists (in OR). I think the Musgrave buy sounds more realistic and smarter though.


Yes
This is VERY stupid, if true.  Why does the DCCC insist on blowing so much money on urban seats with very high media costs??

They should take that $2.1 million, split it 21 ways, and send $100,000 to 21 rural districts.  Expand the playing field - every seat counts the same!!


[ Parent ]
This is exacly why I donate to individuals
And NOT to national committees.  Sorry, but I have more faith in my own ability to determine who needs donations than Rahm or Chuck Schumer.

[ Parent ]
NY-13?
Why would they reserve 2.1 million to a race we're very likely to win anyway. As I told my Young Dems President at college yesterday- There's some pick ups that are given so there's no use in wasting energy for them. There's plenty more races where that ad buy could make a bigger impact.

20 M MD-01

well, one answer is --
Maybe it's to scare off remaining potential Republicans from even entering the race.

[ Parent ]

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