LA-Sen: NRSC Goes Back In

by: James L.

Fri Oct 17, 2008 at 2:36 PM EDT

The National Republican Senatorial Committee has reversed an earlier decision to cancel its last two weeks of advertising in Louisiana. Instead, it has purchased TV time next week and will wait to decide whether to buy the final week before Election Day. The decision comes on the heels of GOP polling showing that Sen. Mary Landrieu (D) has only a mid-single digit lead over challenger John Kennedy (R). Democrats dispute those numbers, arguing that Landrieu holds a substantial lead.

If the NRSC wishes to waste their money on Kennedy instead of Chambliss or McConnell, well, that's fine by me.

UPDATE: Roll Call says the committee is placing a $500K buy for the next week, with no commitment yet for a second and final week of ads.

LATER UPDATE: Aside from the initial bad press that the NRSC gave Kennedy by pulling out in the first place, a late play like this one reminds me of the boneheaded move by the NRSC in 2006 to spend a million bucks against Debbie Stabenow in a last-minute ad buy when that money could have been funneled into Montana or Virginia instead.